Shine Franchise Group
A familiar name.
A brighter expression.
Shine’s brand refresh builds on its recognizable script logo, bringing a renewed sense of warmth, optimism and craft to the home-services franchise.
Magnetar reinterpreted mid-century design through a contemporary lens. A vibrant palette, geometric patterns and sparkle-inspired accents create a flexible system that extends from fleet graphics and print materials to digital assets and the franchise-development website.
Supporting Visual System
Sparkles, starbursts and subtle bubble patterns turn the idea of Shine into a recognizable visual language. The system adds energy across applications while keeping the brand cohesive.
Fleet Graphics
The signature red vans and oversized white logo remain instantly recognizable. Refined graphics and subtle sparkle details bring the fleet into the refreshed identity.
Icongraphy
Custom service icons pair clean forms with a playful mid-century influence. Built for print and digital, they give the brand a consistent way to communicate at a glance.
Franchise Development Website
A new franchise-development website presents the brand and its opportunity with clarity. Magnetar designed the experience and partnered with Bright Pink on development and launch.
Print Materials
From direct mail and stationery to presentation kits and event displays, the refreshed system gives franchise and local marketing a shared visual language.
Digital Assets
Social creative, display advertising and website graphics carry the same confident identity online, making every touchpoint feel unmistakably Shine.
